An Over View Of Samsung Electronics Company Marketing Essay

An Over View Of Samsung Electronics Company Marketing Essay Samsung is the third largest South Korean company which was established in 1969 as the flagship company of the Samsung group or Samsung corporation. Samsung achieved fast growth through exports. Samsung decided to venture into the television market. It started production of black and white television sets for the local markets in 1972. However, Samsung realized that it can become a global brand. They searched and analized the global market opportunities and challanges with the help of customers and employees feedbacks. Samsung decided to change the concept of its brand .It had to change the perceptions of consumer with a new brand image. During the olympics in Seoul, South Korea in 1988, Samsung decided to become an official sponsor for the wireless technology in order to associate its image with global sports brand. Through the help of promotion and physical evidence Samsung is currently recognized as a worldwide brand. Every country especially the member of olympic games then, now knows about the brand. In this way, Samsung was successful in changing the concept of its brand image and now has a good customer base. Nowadays, Samsung has 25 production base worldwide and more than fifty sales subsidiaries in nearly about 50 countries. Their global strategy involves eight main regions Southeast Asia, Central Asia, Africa, and Middle East, China, North America, Europe and Latin America The brand vision of samsung is to totally different and unique from other brands like: Sony,LG and Panasonic. Leading the digital convergence revolution is the vision of the Samsung brand.This case study is totally based on the electronics side of the Samsung brand.The word Samsung is written in korean language Operation management Operation management is the management process to product and distribute process and service .Basically, in the process of operation management includes creation of products, development of production and distribution. All the operation of the organization has been managed by the operation management .As an operation manager; we have to manage the purchase quality and quantity control, storage, logistic and evaluation. Operation management depends on product and service. It is combination of product management and service management. Strategic management is the combination of managerial decision and action that determines long range of performance of employers. Operation management is the most important for every business and it determines the success of business. After the SWOT analysis any company has to make separate and unique operation strategic of company. We know that competition in all domestic and international market has appeared to be new markets challenge and new phase. Whenever performance of company, company brand and product quality are becoming more important to the customer and consumer then product price. The product development and promotion strategic is the essence of competitive advantage. After the market analysis , swot analysis , the operation management capabilities of Samsung electronics in vital of the ever stiffening competition in the electronics employers. Role of operation manager of Samsung electronics The role of operation manager of Samsung electronics are follows: 1) Responsible for managing the day by day business activities with supply chain, sales and Chanel marketing 2) They will be individual Responsible for managing plans, stack levels, and sell through inventory at different accounts. 3) There are also responsible for working direct finance and supply. Operation management strategies and Analysis Operation management is the process of management of the any company which manage the all internal factors. It is like a bridge of the employers and costumers. It manage finance, marketing, employers skills, performances of company as well employees, employees insurance etc.Its also manage the product capacity, costumer demands and satisfactions. It creates and manage the rule and regulation and the agreement between employers, employees as well costumer. Operation management is the field which direct concern and deals with the production of goods and services. Operation strategy is the functional strategy; it should help and provide the guide line and road to operation and management for any company. It is guided by the business strategic The goal of operation management of any company is to make more money, and objectives are cost, quality, delivery, flexibility and customer satisfaction. Samsung electronics have focuses on five business areas they are semiconductor, digital media, digital applications, lcd and telecommunication network, the globalisation and new trends of business operation performances of Samsung electronics in last ten years, It means (from 1993 to 2003) we found that there were totally changes within the employers that lead successfully developments. In 2007 Samsung electronics become the world second largest mobile phone manufactures. The success in strategic is direct concern to the different market players and customers. When we saw the regarding Samsung electronics ability of the management skills and marketing management ,product design .Samsung electronics development of DRM products creates impacts to their progress ,When the learning of micron to make the DRM products directly effects the sales of company .When the some Chinese electronics company also popular in the worldwide market due to the low cost as well as quality ,in this time Samsung manager are quite afraid regarding the Chinese competiterors .Samsung electronics forecasts to innovate strategic since these new Chinese company entrances and attacking the DARM market shows vital revenue performances ,compared to other Samsung electronics competitors. They extensive improved R and D to maintain cost effective production and product manage. Their success plane and operation management ability to make innovation through the DRAMS is one of the cost advantage of the employers .The quality of the products and remarkable customers desired and satisfactions and Samsung brands image on the worldwide market and original electronics goods is one of the source of their premium price. Today there are a lot approaches and system available for process innovation. Samsung electronics wants to know the test and desired of diversity customer because they need to develop products that fits diversity customer life style. In the past Samsung was focus the physical design but now a day and the coming future the user interface will be emphasized more. Samsung is one of the worlds most respected companies for its designs and quality. Recommendation Samsung Company may sell its products consumer and customer. People can buy its goods direct on internets also. Samsung groups have direct sells models and telephone network. They may also maintain the negative cash conversation cycle from this model. The company should receive the payment before when they have to pay for new raw-materials. They may also use just in time management. They should be able to provide their products (electronics goods) in the right time, right places, right cost in the right way. By the JIT approaches they may make computers and other electronics goods only after customer local area orders and the requesting materials which are direct concern to customer needs and satisfaction. Samsung electronics should maximise their stockholders value by marketing for balance their financial sides. They should emphasis their standards based technologies as well as customer services and customer desired. They should offer skims, more warranty as well as guaranty .customer insurances, electronics materials insurances. They should design and marketing strategic according to diversity and different economic, environments, their business strategic should focus on their enterprises business. They should products their electronic goods on the base on customers desired, needs and demands of times. It means they should change their design base on the required markets and new technologies as well as marketing policy. If they want to become the world largest and number one quality able electronics brands, then they should adopt TOYTA, SONEY, LG and PANASONIC groups also. It is better for them, they should manufacture theirs goods as same quality but different prices and it means they should focus their market not only high and rich people but also poor and medium as well like Chinese electronics markets. They may produce their products in different quality and different prices on the base on their capacity and design. They should management their recruitment and selection process. They must be focusing their recruitment and selection of employees on flexibility, diversity, equal opportunity, sample selection etc. They should motive their employees on the base on their performance and work efficiency. They should improve their market and marketing policy. They should increase their shareholders as well as stockholders. The standard base, skilful employees and best performances shows that, they will able to success to become the world number one electronics brand as well as mobile. The process design of Samsung electronics is good. The product has so many designs in the base on price and quality and customer desired, different diversity. The supply network design is also good. People can buy through the online also. By the help of Samsung website, we can find out a lot of information of Samsung electronics, about its goods, management system, and supply chain. The company have to own websites. We can apply for the job through the online. Conclusion Sumsung brand is famous allover the world because of its service, excellent employees, Innovative reliable product. A responsible approach to business and global citizenship and globlelisation with partners and customers. Samsung is taking the world in progressive direction for new generations. The mission of samsung is to be the best Digital electronic company.It complys with low and ethical standard care s environmental health and safety. Mentain a clean organized culture value and respect to customer share holders ,steakholders , employees and socially responsiable co oppertative citizens. So It is trying to be the best brand in the field of electronices materials in the world by improving its size , price quality, capasity or power of the devices.

Eating Disorders and Pregnancy Essays -- Health Birth Nutrition Papers

Eating Disorders and Pregnancy Pregnancy has often been viewed as a period of great developmental change for women. This is also a period in which previously dormant psychological issues rise to the surface and when current issues have the potential to worsen. Because anorexia nervosa and bulimia nervosa occur primarily in young women, many of whom are of childbearing age, it is important to evaluate the potential medical and psychological consequences when an eating disordered woman becomes pregnant. During pregnancy, conflicts about body changes, alterations in roles, additions of responsibility, and concerns about a woman’s own mothering abilities are prevalent. Many of these concerns are also of great importance to the psychology of eating disorders. Thus, it is not surprising that anorexic and bulimic women have unique problems during their pregnancies (Franko and Walton 1993). The potential for pregnancy to exert a positive or negative influence on eating disorder symptoms is inconclusive. Some studies report a decline in symptoms, while other report heightened symptomatology. However, it has been found that when an eating disorder is present during a pregnancy, the risk of complications is increased (Conti 1998). Anorexia Nervosa and Pregnancy Pregnancy in patients with anorexia nervosa is rarely suspected. Amenorrhea (lack of menstruation) is invariably present and is often accompanied by sensations that resemble symptoms of pregnancy. These symptoms include a bloated abdomen, nausea, vomiting, and fatigue. The detection of conception in anorectic patients is often delayed, and the consequences can be severe (Bonne, Rubinoff and Berry 1995). The course of pregna... ...: A Review and Clinical Implications.† International Journal of Eating Disorders. 1993 Jan; Vol. 13(1): 41-48. Lacey, J.H., and Smith, G. â€Å"Bulimia Nervosa: The Impact of Pregnancy on Mother and Baby.† British Journal of Psychiatry. 1987; Vol. 150: 777-781. Stein, A., H. Woolley, S.D. Cooper, and C.G. Fairburn. â€Å"An Observational Study of Mothers with Eating Disorders and Their Infants.† Journal of Child Psychology and Psychiatry. 1994; Vol.35 (4): 733-748. Turton, Penelope, et al. â€Å"Incidence and Demographic Correlates of Eating Disorder Symptoms in a Pregnant Population.† International Journal of Eating Disorders.1999 Dec; Vol. 26(4): 448-452. Waugh, Elizabeth and Cynthia M. Bulik. â€Å"Offspring of Women with Eating Disorders.† International Journal of Eating Disorders. 1999 Mar; Vol. 25(2): 123-133.

Study Guide, Principles of Marketing

Module Study Guide Taylor’s University Undergraduate Business Programs BUS2304 Principles of Marketing August Semester 2012 BUS2304 PRINCIPLES OF MARKETING Page 1 TUTORIAL 1: INTRODUCTION TO MARKETING CLASS ACTIVITIES: ? ? ? Module Information Booklet will be discussed and explained in detail Form Groups Tutorial exercises – Introducing the basics concepts of marketing LEARNING OUTCOMES ? ? ? Understand key marketing concepts and marketing management philosophies used in marketing planning Understand the importance of marketing in business practices Understand the concept of the marketing experienceDiscussion questions 1. What is the most amazing marketing experience you have ever had? ? Was it an individual employee or a business processes? ? Describe a situation in which you became a â€Å"lost customer†. Was it because of poor product quality, poor service quality or both? Using the concept of â€Å"consumer need† to identify markets: What is National E xpress’s ‘product’? What market (need) does it serve? Who are their direct competitors? What are the potential substitutes? BUS2304 PRINCIPLES OF MARKETING Page 2 What is their ‘product’?What markets do they serve? Who are their competitors? What new markets might they exploit? Journal Article: Theodore Levitt’s Marketing Myopia (1960) Students to understand the concept of ‘marketing myopia’ and the dangers that defining their products and markets too narrowly might pose for an organization. What is Cellular One selling? What marketing management philosophy do you see in evidence? BUS2304 PRINCIPLES OF MARKETING Page 3 Is there anything that can't — or shouldn't — be marketed? BUS2304 PRINCIPLES OF MARKETINGPage 4 TUTORIAL 2: MARKETING ENVIRONMENT CLASS ACTIVITIES: ? ? Group activity Discussion questions LEARNING OUTCOME: ? ? ? Explain how changes in the marketing environment can effect marketing activities Identify the different micro environmental factors Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions 1. What are some of the cultural differences that you have observed when you lived or travelled abroad? ? What were some of the similarities/ differences that you observed? To what extent should cultural differences be considered in international marketing? 2. Imagine a company that is considering changing its product line to become more environmentally friendly, which might increase costs. Use the six major forces of the macroenvironment and list pros and cons that the company should take into consideration before making its final decision. Group Activity In a group – Bring broadsheet newspapers. Mark/highlight articles relating to Macro and Micro environment. Explain. Refer to examples shown by your tutor.BUS2304 PRINCIPLES OF MARKETING Page 5 TUTORIAL 3: CONSUMER BEHAVIOR 1 CLASS ACTIVITIES: ? ? Discussion Questions Group activity LEARNING O UTCOME: ? ? ? ? Identify the different characteristics that influence consumer behavior Differentiate the different types of buying behavior Identify the different stages in a buyer decisions process and apply different marketing strategies to stimulate interest / purchase in these stages Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions Could KFC use this ad outside Asia?BUS2304 PRINCIPLES OF MARKETING Page 6 Group Activity Activity 1 Examine Maslow’s 5 stage Hierarchy of needs model. Go through the advertisements in your national and local newspapers, magazines etc to see if you can identify and collect at least one advertisement which focuses on each of those stages, from physiological (biogenic) through to self actualization (psychogenic). Also consider TV channels and websites. Print out examples if you can. Activity 2 Consider two purchases you have made recently e. g. soft drink (limited problem solving) and a car, holiday, com puter or a degree course. (extended or involved problem solving). Examine in each case how the decision making process model outlined above may have differed. Here you may consider giving particular attention to the evoked set and post cognitive dissonance. Does your experience differ from the accepted theory? If so why do you think this may be? BUS2304 PRINCIPLES OF MARKETING Page 7 TUTORIAL 4: CONSUMER BEHAVIOUR 2 CLASS ACTIVITIES: ? ? Discussion Questions Group activity LEARNING OUTCOME: ? ? ? Identify the different characteristics that influence consumer behavior Differentiate the different types of buying behavior Identify the different stages in a buyer decisions process and apply different marketing strategies to stimulate interest / purchase in these stages Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions 1. Would the marketers at Mercedes be pleased if the coach of a sporting team or the head teacher at a primary school purchased a n A-Class? BUS2304 PRINCIPLES OF MARKETING Page 8Group Activity Social grade classification The UK Office of National Statistics (ONS) produced a new socio-economic classification in 2001. The reason was to provide a more comprehensive and detailed classification to take newer employment patterns into account. Group 1 2 3 4 5 6 7 8 Description Higher Professional and Managerial workers Lower Managerial and Professional workers Intermediate occupations Lower Supervisory and technical Semi Routine Occupations Routine Occupations Long term unemployed A B Grade C1 and C2 C1 and C2 D D E Small Employers and non professional self-employed C1 and C2Many commercial market research programmes have found significant differences in buying behaviour between the various social grades. The Market Research Society argues that this system can be justified as it is easy to research and that the social grade appears to be a reasonably good discriminator in many product markets profiled in MINTEL repo rts. Social grade reflects lifestyle patterns and is used widely by advertisers while profiling consumers. Questions a. To what extent do you think that social class is a helpful concept in improving the marketer’s understanding of consumer behaviour. . What do you the major criticisms to the social grade system are? c. Consider the following occupations and allocate a social grade to them: i. Student ii. Chartered Accountant iii. Bricklayer with City Council iv. A backpacker v. A retired pensioner on state benefits vi. A High Court Judge BUS2304 PRINCIPLES OF MARKETING Page 9 vii. viii. ix. x. xi. xii. A self employed plumber. Teacher aged 23 (qualified) Teacher aged 32 (qualified) Retired employee, company pension Shop Assistant Unemployed farm workerBUS2304 PRINCIPLES OF MARKETING Page 10 TUTORIAL 5: SEGMENTATION, TARGETING AND POSITIONING CLASS ACTIVITIES: ? ? ? Watch the video â€Å"LoReal Percier† Discuss questions Mini case discussion LEARNING OUTCOME: ? ? Ident ify the different bases for segmenting consumers and business markets. Evaluate market segments, select market segments and choose market coverage strategies TUTORIAL ACTIVITIES Discussion questions 1. What is the basic rationale for segmentation? 2. What are some of the common variables used to segment a market? 3.What are the requirements for effective segmentation? 4. What is the difference between segmentation and targeting? Group Discussion Market segmentation is built around identifying differences in needs between different groups of customers. How could a bank segment its consumer market? BUS2304 PRINCIPLES OF MARKETING Page 11 Video: L’Oreal Watch the L’Oreal Percier video a) Who is the target market for the product? b) What bases for segmentation has L’Oreal used? (Consider the importance of geographic, demographic, behavioral and psychographic)Read Tasty Bite: Coming to America (Textbook page 133) Discuss the segmentation, targeting and positioning st eps that Tasty Bite has taken in entering the US market. BUS2304 PRINCIPLES OF MARKETING Page 12 TUTORIAL 6: PRODUCT AND SERVICES STRATEGY 1 CLASS ACTIVITIES: ? ? ? Identifying slogans for brands Group activity Mini case LEARNING OUTCOME: ? ? ? Identify different product / services and their classifications Recognize the importance of branding, packaging and labeling a product Suggest product line and product mix strategies for product / service TUTORIAL ACTIVITIES . Brand Association & Slogans. Identify the brand name for each of the following slogan/phrase. How many slogans/phrases did you identify? 2. Brand 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Slogan Impossible is Nothing The world’s local bank It’s the real thing The world leader in oral care. The most powerful alkaline battery in the world. Take power to the next level. Share moments. Share life. Because I'm worth it. Awaken your senses. Connecting people. The choice of a new generation. There are some things money can’t buy. For everything else, there’s [product name].Don’t leave home without it The ultimate driving machine The happiest place on earth Put a tiger in your tank The power of dreams Page 13 BUS2304 PRINCIPLES OF MARKETING 18 19 20 Melts in your mouth, not in your hands Just do it Give me a break! Read Pepsi Sakes bubble with limited edition soft drinks (Textbook page 334) Read case 11. 2 (Textbook page 334) and answer the discussion questions. BUS2304 PRINCIPLES OF MARKETING Page 14 TUTORIAL 7: PRODUCT AND SERVICES STRATEGY 2 CLASS ACTIVITIES: ? ? Group activity Case Study – New Belgium Brews up strong brand equity LEARNING OUTCOME: ? ? ?Identify different product / services and their classifications Recognize the importance of branding, packaging and labeling a product Suggest product line and product mix strategies for product / service TUTORIAL ACTIVITIES 1. Group Activity – Who am I? a. Select a product category –mobile phones, computers, cars etc. b. Brainstorm and list all competing brands within that category. c. Each group is allocated a brand and brands must be highly differentiated. d. Each group must humanise their brand: Am I female or male? How old am I? What level am I educated to? What colour is my hair?Do I have hair? What is my nationality? What is my occupation? Do I work? What type of clothes do I wear? Where do I go on holidays? What are my hobbies? Am I married or single? Do I have children? What type of car do I drive? Do I have a car? Do I own a house/flat? Where do I live? e. Each group to present their brand personality back to the class. 2. Read case 13. 1 (Textbook page 390) and answer the discussion questions. BUS2304 PRINCIPLES OF MARKETING Page 15 TUTORIAL 8: PRICING STRATEGIES CLASS ACTIVITIES: ? ? ? Case study Discuss questions Presenting and defending pricing decisionsLEARNING OUTCOME: ? ? ? Recognize the importance of importance of considering internal and external factors wh en setting final price for products/services Identify the different pricing strategies Know the format of the examination and have a guide to revising and preparing for the examination. TUTORIAL ACTIVITIES 1. Read the Case study â€Å"Plug & Sons†. 2. In your group discuss your strategy. 3. Each group is to present and defend their strategy and challenge others to draw attention to: ? ? ? The importance of defining the target market and positioning – who’s going to buy this and why?This is a decision that the students will have to make, as no target market has been identified. The tendency of marketers to compete on value rather than price. Marketers usually try and charge as much as possible for products The way theory such as customer price dynamics can be used to structure and analyse and build a coherent argument BUS2304 PRINCIPLES OF MARKETING Page 16 TUTORIAL 9: DISTRIBUTION STRATEGIES CLASS ACTIVITIES: ? ? ? ? Read the case â€Å"Dell Direct and not so D irect† Discussion Questions Discussing FedEx based on www. fedex. comLEARNING OUTCOME: ? ? ? ? Recognize the importance of marketing channels in marketing activities Explain the different levels in a marketing channel Explain the main considerations in a marketing channel Discuss the different ways in managing channel members TUTORIAL ACTIVITIES Activity 1 Visit www. fedex. com Many companies lack their own distribution systems. firms in this situation may rely upon the service provided by companies such as FedEx to handle their distribution. 1. What tools does FedEx provide to make shipping process easier? 2.Other than shipping products, what other services does FedEx provide? 3. Is there information on FedEx website that would help a potential FedEx customer to evaluate FedEx regarding some of the selection criteria shown in Table 14. 3 in the textbook? Activity 2 Dell Direct and not so Direct Read case 14. 2 on page 342 and answer discussion questions 1, 2 and 3. BUS2304 PR INCIPLES OF MARKETING Page 17 TUTORIAL 10: PROMOTION STRATEGIES 1 CLASS ACTIVITIES: ? ? ? Video â€Å"Mercedes Benz† Case study – At Southwesr airlines, â€Å"We Love Your Bags† Discussion Questions LEARNING OUTCOME: ? Recognize the difference between conventional promotional practices and the IMC concept Recognize the growth and importance of the IMC concept TUTORIAL ACTIVITIES Video Mercedes Benz. Watch the two videos on Mercedes Benz. 1. What is the objective that Mercedes is trying to achieve? 2. What appeals have they used in their advertising strategy? 3. Discuss the advantages and disadvantages of using such a strategy. At Southwest Airlines, â€Å"We Love Your Bags† Case 16. 2 , Text book page 500. Answer discussion question 1 to 3. BUS2304 PRINCIPLES OF MARKETING Page 18 TUTORIAL 11: PROMOTION STRATEGIES 2 CLASS ACTIVITIES: ? Watch video â€Å"Earth Hour† Discussion LEARNING OUTCOME: ? ? Recognize the difference between conventional promot ional practices and the IMC concept Recognize the growth and importance of the IMC concept TUTORIAL ACTIVITIES 1. Watch the different videos of Earth Hour. 2. Based on the different videos you have watched, what are the different types of promotion being used for the campaign? 3. Who is one target audience for Earth Hour? Based on the target group you have defined, select one product that caters to this segment that participated in Earth Hour? 4. Do profit and non-profit organizations use the same promotional tools?Give examples. BUS2304 PRINCIPLES OF MARKETING Page 19 TUTORIAL 12: SOCIAL RESPONSIBILITY AND MARKETING ETHICS CLASS ACTIVITIES: ? ? Case â€Å"At Timberland , Doing Well and Doing Good are Laced together† Discuss questions LEARNING OUTCOME: ? ? ? To understand the concept and dimensions of social responsibility To define and describe the importance of marketing ethics To understand the role of social responsibility and ethics in improving marketing performance TUT ORIAL ACTIVITIES 1. What is social responsibility? Why is it important? 2. What are some social responsibility issues? Give an example of each. 3.What is the difference between ethics and social responsibility? 4. Read Strategic Case 8 – At Timberland, Doing Well and Doing Good are Laced Together. Answer questions 1 to 4. BUS2304 PRINCIPLES OF MARKETING Page 20 TUTORIAL 13: ONLINE FORUM AND DISCUSSION – EXAMINATION FORMAT CLASS ACTIVITIES: ? ? Online forum and discussion E-Learning week LEARNING OUTCOME: ? ? Know the format of the examination and have a guide to revising and preparing for the examination. Discuss different techniques for answering examination questions TUTORIAL ACTIVITIES Students’ participate online in a forum and discussion. BUS2304 PRINCIPLES OF MARKETING Page 21

Oxidizer Definition in Chemistry

An oxidizer, also known as an oxidant or oxidizing agent, is a reactant that removes electrons from other reactants during a redox reaction. It may also be considered to be a chemical species that transfers electronegative atoms to a substrate. The word origin derives from the transfer of oxygen, but the definition has since been expanded to include other species in a redox reaction. Oxidizer Examples Hydrogen peroxide, ozone, and nitric acid are all oxidizers. The halogens are all excellent oxidizing agents. Naturally, oxygen (O2) and ozone (O3) are oxidizers. Source Smith, Michael B.; March, Jerry (2007). Advanced Organic Chemistry: Reactions, Mechanisms, and Structure (6th ed.). New York: Wiley-Interscience. ISBN 0-471-72091-7.